Check this out! A good way to get attention from the target audience!
Nikon Korea had come out with this tunnel ad, where a sensory light box is used.
The ad was placed at Seoul Sindorim Subway Station, one of the largest subway station in Korea.
Passerby will trigger the sensor and flash light will be flashing from the camera. While the red carpet lead to the Nikon shop located in a multiplex electronic shopping mall where carious brands compete.
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